We have collected some reports and case studies that will be of value to anyone in the direct marketing and digital printing industries.

Xerox iGen3 and Parsons School of Design
The students were crestfallen when they realized they couldn’t raise the $12,000 they needed for offset printing, and they didn’t want to settle for comps.

	Xerox iGen3 Speeds Delivery of "PS Magazine"
	Case Study of Campus Life magazine (422 KB, PDF)

Xerox iGen3 and Parsons School of Design makes Art and Design
This booklet pushed the iGen in directions that Xerox did not know it could go. Let us know if you would like a copy of this booklet. We can send one to you.

	Xerox Joins Adobe to show How Creative Professionals Can Leverage Digital Printing
	Parsons’ ‘Eight Edicts’ of Design for Digital Print (544KB, PDF)
	Digital Paper Blends Art & Science

Frank Romano Reports
If you don't know about Frank or have not heard him speak, then you need to if you are in design or printing. He's not only entertaining but full of stats that inspire and make you walk away from his lecture really thinking about the future of printing.

	Print Media Distribution in a Digital Age (1MB, PDF)
	Whither Print? (5.1MB, PDF)
	An Investigation Into Printing Industry Trends (4.6MB, PDF)

Significant RIT Reports
The Printing Industry Center at the Rochester Institute of Technology has informative well researched reports by qualified individuals.

	The Role of Value-Added Services in Successful Digital Printing (4.5MB, PDF)
	Digital Color - Where is the Market? (5.1MB, PDF)
	Relationship Marketing Strategy (324KB, PDF)